Make it stand out.
LESSER EVIL
ORGANIC, CLEAN, DELICIOUS POPCORN
Lesser Evil prides itself on only having three ingredients, with no additives that are impossible to pronounce.
So when we say ingredients so simple even your kids can read them, we mean it!
Ingredients so simple your kids can read them.™
AD : Wyatt Rector CW: Ainsley Overholt
“If you can pronounce all the ingredients then you know its good for you.”
so… what about when your kids can?
INTRODUCING…
THE POPCORN PALS!
To connect the story to the snack, we used REAL popcorn reviews from REAL Lesser Evil customers.
IN ACTION
Kids are the ultimate power players in the snack game, win them over with them over with our story, and the characters practically jump off the shelf into the cart.
We’ve strategically placed our ads where little eyes wander most—right at checkout and in kid friendly hotspots.
THE GOAL?
Get them hooked on the tale of our three popcorn pals, because after story time is snack-time.
