Lesser Evil prides itself on only having three ingredients, with no additives that are impossible to pronounce. So when we say ingredients so simple even your kids can read them, we mean it!
AD : Wyatt Rector CW: Ainsley Overholt
INTRODUCING…
THE POPCORN PALS!
To connect the story to the snack, we used REAL popcorn reviews from REAL Lesser Evil customers.
Kids are the ultimate power players in the snack game, win them over with them over with our story, and the characters practically jump off the shelf into the cart.
We’ve strategically placed our ads where little eyes wander most, right at checkout and in kid friendly hotspots.
IN ACTION
Get them hooked on the tale of our three popcorn pals, because after story time is snack-time.