EDUCATION:

Bachelor of Creative Advertising, August 2021 - May 2025

The University of Alabama, Tuscaloosa AL

Major: Advertising with a Creative Specialization Minor: Psychology

Minerva - Creative Specialization / Portfolio Program as an Art Director.

OBJECTIVE:

I am an enthusiastic and creative aspiring Art Director with a passion for visual storytelling, I thrive in collaborative environments where ideas come to life. Known for my bubbly and approachable personality, I bring energy and creative insight to every project.

PROFESSIONAL EXPERIENCE:

Senior Graphic Designer, Capstone Agency, Tuscaloosa AL, November 2023 - Present

  • Design graphics in Adobe Photoshop, Illustrator and Indesign for social media campaigns on Instagram and  Facebook and print promotional materials for clients across 10 accounts.

  • Strategize with client team of 10+ members weekly to enhance campaigns reach and increase engagement.

  • 2-time Volunteer for Capstone Agency Createathon, consecutive 24 hour event for strategizing, concepting and designing communications content for following calendar year for local Non-Profits.

    • West Alabama Boys and Girls Club, promotional materials for fundraiser events.

    • Tuscaloosa Safe Center, promoting donation drives, fundraisers and expand knowledge of resources they provide as a safe space for the community.

 

Community Outreach / Communications Internship, The City of Kenmore, Kenmore WA, July 2022 - August 2024

  • Directed advertising and communications strategies for summer special events, achieving record attendance of 40,000+ annually through targeted campaigns and effective multi-platform promotion.

  • Led community outreach efforts, garnering 10,000 resident responses on future city improvements: analyzed and compiled data into ranked themes, directly influencing a proposed tax levy, development plans, affordable housing initiatives, accessibility measures, and future city council decisions.

  • Expanded communications reach by 15% across all platforms.

  • Pitched creative communications concepts and recapped communications projects at weekly city manager meetings and monthly all staff meetings.

  • Strategize, create, and deliver monthly content calendars for Instagram, Facebook, Twitter, and newsletters, ensuring timely execution and alignment with brand goals to maximize engagement and audience growth.

  • Plan, promote, and oversee the execution of the city’s summer special events, ensuring seamless operations and high attendance through effective coordination and strategic advertising.

  • Conducted in-depth research on community demographics to create data-driven marketing strategies, enhancing communication efforts effectiveness and reach.

Outreach Committee, Beat Auburn Beat Hunger Annual Food Drive, Tuscaloosa AL, August 2023 - November 2023

  • Collaborated with a team to organize food drives and community outreach programs in person, social media and print, increasing donations and awareness of food insecurity.

  • Organized and managed new member recruitment booths, engaging with students to communicate our objectives, increase participation and drive membership growth.

 

PROJECT EXPERIENCE:

Art Director, Minerva, Tuscaloosa AL, January 2023 - May 2025

  • Collaborated with other rising art directors and copywriters to concept, pitch and create powerful creative advertising campaigns.

  • Delivered consistent constructive feedback on peer campaigns, enhancing creativity and fostering improved campaign development during each class periods creative critique.

  • Utilized Adobe Creative Cloud to design and produce advertising campaigns, including print materials, commercials, and activation mockups, ensuring cohesive and impactful multi-platform branding.

  • Art directed 10 campaigns including CPG, durable and service brands over 2 years.

 

Creative, APR424: Advertising Campaigns Class Project, Tuscaloosa Al, January 2025 - May 2025

  • Collaborated with a group of 12 to develop an integrated communications and advertising campaign for the WNBA Dallas Wings team.

  • Conducted market research and created 5+ digital and print promotional pieces using Adobe Illustrator

  • Presented to clients effective strategies to increase season ticket purchases and build a dedicated fan base for the team though_____.

  • Managed donated work time to stay within a $4,000 budget

Creative, APR451: Strategic Communication for Business Class Project, Tuscaloosa AL, August 2024 - December 2024

  • Collaborated with a team of 6 to conduct in-depth market research, define brand positioning, develop profit and loss statements, and allocate an advertising budget for an IMC campaign launching Libifeme in the U.S. market.

  • Led the creative direction for campaign conception and execution.

  • Designed and pitched a rebrand and multi-platform social media strategy, while optimizing an Amazon storefront to enhance brand visibility and drive sales.

 

ADDITIONAL EXPERIENCE:

Committee Member, Backbone Advertising Awards, Tuscaloosa AL, August 2023 - May 2025

  • Researched and nominated campaigns that exemplify strong values.

  • Promoted the voting process for the annual Backbone Award, the first student-led industry recognition celebrating campaigns that create a positive impact beyond corporate goals.

Member, American Advertising Federation, Tuscaloosa AL, August 2023 - May 2025

  • Actively participated in monthly meetings and networking events, collaborating with industry professionals to gain insights into all advertising roles and current industry trends and practices.

  • Attended professional development and skill-building workshops, enhancing expertise in campaign strategy, creative design, and analyzing current successful advertising and PR campaigns.

  

COMMUNITY INVOLVEMENT:

Volunteer, West Alabama Food Bank, Tuscaloosa AL, January 2025 - Present

  • Packaged, sorted, and distributed food to individuals and families in need, ensuring accuracy and efficiency.

 

Volunteer, Tuscaloosa Metro Animal Shelter, Tuscaloosa AL, January 2025 - Present

  • Provided care for animals through feeding, grooming, and maintaining clean and safe living environments.

  • Volunteer at adoption events, helping match animals with potential new homes and providing information about proper pet care.

 

Volunteer, Northshore Schools Foundation, Bothell WA, June 2016 – Present

  • Coordinated the collection of supply donations, assembled backpacks, and distributed them to local schools, ensuring students in need were equipped with essential supplies for the upcoming school year.

  • Contributed to school beautification days by preparing grounds, conducting inventory, and restocking emergency supply containers to ensure readiness for the upcoming school year.

Volunteer, Hopelink Non-Profit, Bothell WA, April 2020 - August 2024

  • Corresponded with directors and other volunteers to stock, manage and distribute donations to community members.

  • Designed social media graphics, website banners and flyers to promote for Hopelinks food drives and food distribution events to the community and local schools.

 

SKILLS:

Efficient in Adobe Creative Cloud: Illustrator, Photoshop, InDesign, Premier Pro, Lightroom.

Creative Concepting: Generating innovative ideas for campaigns, ads, and visual experiences.

Brand Development: Expertise in creating cohesive brand identities across platforms.