For the "everyday athletes" whose physically demanding jobs require strength and endurance, rest is a luxury they can’t afford. KT Tape supports their resilience by helping them recover on the job while keeping their recovery at work™.
AD : Wyatt Rector CW : Elly Porter
BEHIND THE ART DIRECTION
Contrasting colors, bold typefaces, and visual hierarchy form a simplified yet powerful message at first glance:
“REST WHEN THE PRESSURES ON.”
KT Tape’s bright orange cuts through the somber black-and-white imagery like a light at the end of the tunnel, a spark of energy, resilience, and recovery in motion.
A ROUGH CUT OF WHAT THIS CONCEPT COULD LOOK LIKE IN VIDEO FORMAT!
IN ACTION
We want to reach our audience in their moments of pressure, on their commute, at work and when actively seeking recovery.
THE CONCEPTION
A LOOK INTO OUR PROCESS!