GREENLIGHT
A debit card that helps kids learn financial responsibility, with a reminder to parents that success doesn’t happen overnight. Their future is full of potential, but they need to start now in order to get going™.
AD : Wyatt Rector CW : Sophie Coutant
GET GOING™
Behind the Art Direction:
This campaign’s visuals bring childhood learning to life—kids exploring educational tools, all in Greenlights signature green. This consistentancy reinforces the brand identity but also creates a cohesive narrative that a successful future begins with Green-light.
IN ACTION
Cash is so last century.
We decided to place these by ATMs and outside banks to reach the annoyed parent, finding themselves there way too often, getting money for their kid’s allowance, movie night, etc. It’s time for a new system!
