Every great artist started with crayons. Every Tour de France winner started on training wheels. Every engineer started with LEGOs. Success starts small, Greenlight helps your kids future Get going™.
AD : Wyatt Rector CW : Sophie Coutant
BEHIND THE ART DIRECTION
Kids know green means go.
Greenlight’s signature green turns everyday learning moments into the first steps toward something bigger. By connecting childhood tools, to the dreams they grow into, this campaign reminds parents that every big future starts small. All they need is the greenlight to get going™.
Success starts small.
The art direction follows a metaphorical green wave, symbolizing growth in motion. Ripples radiate from the Greenlight card, visualizing how early actions shape whats to come. Together, they continue the story showing how small starts grow outward to create a future that never stops moving.
ADS IN ACTION
Cash is so last century.
We decided to place these by ATMs and outside banks to reach the annoyed parent, finding themselves there way too often, getting money for their kid’s allowance, movie night, etc. It’s time for a new system!
SET YOUR STUDENT UP FOR SUCCESS INSIDE AND OUTSIDE THE CLASSROOM.
